Russia is the world's largest country with a population of over 140 million. More than half of the population are football fans or at least follow the sport occasionally. FIFA World Cup 2018 in Russia is a phenomenally powerful magnet and living proof of the fact that humanity has been unable to invent anything more magical than a seemingly simple ball game: the championship will unite 190 ethnicities that populate Russia and about 2,000 nationalities from around the world.