"All Confederations Cup cities are very active in terms of developing tourism, with highly trained professionals working on it, which is why everything necessary will be done to show these regions and our country at their best," Safonov noted. "It is important to show interesting places – stadiums, sport attractions. For instance, Sochi can arrange tours of Olympic sites. Our goal is to use this to the maximum."
Local Organising Committee (LOC) Russia-2018 CEO Alexey Sorokin noted that these kinds of tours will be beneficial to fans. "If the owners of sports facilities see it possible to conduct tours and they have something to show to the people, then that’s good," he said.