Eight strongest football teams on the planet hit the field once every four years, prior to each successive FIFA World Cup. Aptly dubbed “Festival of Champions,” the FIFA Confederations Cup is the final test before the world’s No. 1 football championship. Russia, the host country of the 2018 FIFA World Cup, will be hosting the 2017 Confed Cup as well. With 500 days to go before the Cup, Russia is ready to present one of the key components of the tournament’s identity: its emblem.
The emblem is a kind of an introduction, or lead-in, to the World Cup: indeed, the Confed Cup brand was created with the same idea and same subtext in mind as the ones embedded in the World Cup 2018 identikit. No surprise there, as the Confed Cup concept and design were commissioned to the same Portuguese PR agency, Brandia Central, that had developed the World Cup identity and emblem.
As welcome2018.com was told by Russia-2018 LOC, the designers had been briefed to come up with a distinctive image that would give a foretaste of the football World Cup. So, they took the image of Firebird again, which is featured in the World Cup 2018 identity package, and built on it. The powerful, positive folk image that stands for myth, magic, and dreams come true, at the same time embodies movement, power, and drive – the characteristics of football.
Similarly to the World Cup emblem, the Confed Cup graphic logo had to fit in seamlessly with the silhouette of the tournament’s top prize. Hence a new interpretation of the Cup, added as the second part of the emblem: the spiral around the centre of the trophy turns into a Firebird element. The other emblem components also come each with a meaning of its own: the eight points on the base indicate the eight participating teams, while the decorative elements evoke footballs and Russian folk ornaments at the same time.
The “layered” official style of the 2017 Confederations Cup is reminiscent of the World Cup 2018 style, and yet it is different. The official ornament and the figures are reminders of the affinity to the World Cup brand. They are painted in the same colour scheme, but the colours are quieter, more subdued. This is the design to be used in preparations for the Cup: the cities and arenas will be decked out in this new style. As the Organizing Committee explained, this is because the Confederations Cup is a tournament in its own right, targeting primarily the “home” audience, which has to be prepared individually and needs its own imagery for presentation by the host cities.
The presentation of the emblem and unveiling of the Confederations Cup trophy are taking place at the GUM showroom. The guest of honour at the ceremony is 1998 World Champion and 2000 European Champion (with France national team) Christian Karembeu. As a 2001 Confederations Cup laureate, Karembeu is uniquely entitled to hold the tournament’s top trophy in his hands. The event is also attended by football fans from the number of Russian artists and showbiz celebrities.