The book consists of seven miniatures related to the upcoming world championship and Nizhny Novgorod. It presents the future Nizhny Novgorod stadium, the host city' poster and the World Cup brand style.
The coloring book will be distributed through museums, libraries, art schools.
"The World Cup is a great event for the younger generation," Deputy Governor of the Nizhny Novgorod region Dmitry Svatkovsky said. "I am sure that it will boost the popularity of the sport in the Nizhny Novgorod region. The interest in the tournament should be promoted now through a variety of events. After all, modern world-class football is an exciting spectacle and almost art," he added.