First graders from Nizhny Novgorod to receive coloring books about the 2018 World Cup

The albums will be distributed through the city's museums, libraries and art schools

31 August 2016
A coloring album dedicated to the upcoming 2018 World Cup Russia™ has been created for the beginning of the year in Nizhny Novgorod. It will be given to all first-graders in Nizhny Novgorod.

The book consists of seven miniatures related to the upcoming world championship and Nizhny Novgorod. It presents the future Nizhny Novgorod stadium, the host city' poster and the World Cup brand style.

The coloring book will be distributed through museums, libraries, art schools.

"The World Cup is a great event for the younger generation," Deputy Governor of the Nizhny Novgorod region Dmitry Svatkovsky said. "I am sure that it will boost the popularity of the sport in the Nizhny Novgorod region. The interest in the tournament should be promoted now through a variety of events. After all, modern world-class football is an exciting spectacle and almost art," he added.