2018 FIFA World Cup Russia™ Official Poster with Lev Yashin unveiled

The presentation took place in the Krasnaya Presnya depot of the Moscow Metro
28 November 2017
The presentation of the Official Poster of the 2018 FIFA World Cup Russia™ took place in Moscow.

The event was attended by Deputy Prime Minister of the Russian Federation, Chairman of the Russia 2018 Local Organising Committee Vitaly Mutko, General Director of the Organising Committee Alexei Sorokin, FIFA Secretary General Fatma Samoura, widow of the best goalkeeper of the 20th century Lev Yashin Valentina Yashin, as well as ambassador of the world championship, goalkeeper of CSKA Moscow and the national team Russia Igor Akinfeev.

Read more about the 2018 World Cup in the special section of welcome2018.com.

The poster depicts the legendary Soviet goalkeeper Lev Yashin. "It was very important for us to portray Russia as the Host Country in the Official Poster. That’s why we chose Lev Yashin, a symbol of Russian football, as the main figure. I’m sure that the poster will become one of the most memorable symbols of the 2018 FIFA World Cup Russia and that fans and participants alike will approve of it," Vitaly Mutko said.

"The Official Poster of the 2018 FIFA World Cup is a true reflection of Russia’s artistic and football heritage," added Fatma Samoura. "We are very proud of this beautiful landmark asset that portrays such an important icon and celebrates the coming tournament on Russian soil."

The author of the poster is the famous Russian designer Igor Gurovich. Working on the poster, he was inspired by the creative work of Russian constructivists of the late 1920s, for example, Dziga Vertov and the Stenberg brothers. Characteristic elements of this style are the rays that emanate from the ball. They symbolize the energy of the tournament, and the circle of green represents the pitches of 12 stadiums in 11 Host Cities that will stage the 64 matches of the 2018 FIFA World Cup.

"The style of Soviet post-Constructivist posters from the 1920s and 1930s, their unique visual language, a new, fresh poetry of figurative images, became one of the most important and revered elements of Russian culture. This language is unquestionably thought of as Russian throughout the world. Therefore, in my work on the poster, I really wanted to make this language modern and relevant once again," Gurovich said about his work

The first copy of the poster with the signatures of the participants of the ceremony was donated to Igor Akinfeev.

The World Cup will be held from June 14 to July 15, 2018 in 11 cities: Moscow, Kaliningrad, Saint Petersburg, Volgograd, Kazan, Nizhny Novgorod, Samara, Saransk, Rostov-on-Don, Sochi and Ekaterinburg.

More information about the cities of the world championship can be found in the special section of Welcome2018.com.

The national teams of Russia, Belgium, Germany, England, Spain, Poland, Iceland, Serbia, France, Denmark, Portugal, Switzerland, Sweden, Croatia, Brazil, Uruguay, Colombia, Argentina, Mexico, Costa Rica, Panama, Iran, Japan, South Korea, Saudi Arabia, Nigeria, Egypt, Morocco, Tunisia, Senegal, Peru and Australia will take part in the tournament.


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