Members of pop group Uma2rman Sergei and Vladimir Kristovski became ambassadors of Nizhny Novgorod, host-city of the 2018 FIFA World Cup in Russia, Deputy Governor of the Nizhny Novgorod region Dmitry Svatkovsky told Welcome2018.com.
"Kristovski brothers represent the world of music and are loved all over the country,” Deputy Governor said. “It's nice that talented musicians that we are proud of, were happy to accept our offer – this is great news for us,” he added. Svatkovsky also noted that the number of ambassadors would increase, "The work on attracting ambassadors will continue. The more well-known, bright and active Nizhny Novgorod natives tell the world about our country, the city, the better it is for the image of Nizhny Novgorod," he said.
Vladimir Kristovski said that the band would be happy to participate in the preparation for the World Cup. "I am very glad that we were entrusted with such an important and honorable mission. Nizhny Novgorod is one of the most beautiful cities of our country, home to many talented people. I hope that they will be able to tell the whole world about the city and their talents in 2018. We will be able to create a light and welcoming atmosphere with our work, and to become an integral part of this grand festival of football," he said.
Sergey Kristovski is confident that thanks to the World Cup, the people of the city will be more interested in football. "Nizhny Novgorod is a real sports city. Sport, like music, can unite people from different continents, their language is clear to everyone. In 2018, I am sure, cool music and a great football will mix – everybody will remember that for a lifetime,” he said.
Nizhny Novgorod born brothers Kristovski founded Uma2rman in 2003 and first appeared before the public in Moscow on the same stage with Zemfira. In 2004, the band won the Russian Music Awards in the category "Best Debut". The band is a three times winner of the "Muz-TV" award.
Russian national team midfielder Denis Cheryshev and his father, a former member of the Russian national team Dmitry Cheryshev, now coach, are also ambassadors of Nizhny Novgorod for the 2018 World Cup.