Maximilian's is a chain brewpub. Every major city in Russia has one: Novosibirsk, Samara, Chelyabinsk, Ufa, Yekaterinburg, and others. Maximilian's owes its notoriety in equal measure to its quality beer and reliable food, and its loud live music. Many bands and solo performers from across Russia and beyond play here. They are seriously Bavarian about their food and beverages at Maximilian's, serving only the freshest beer brewed in-house, accompanied by such nibbles as bretzel and sausages. Maximilian's offers deals and specials in many forms. On Beer Watch Days you buy one beer and get one free.

On the days of major sports highlights, sports fans flock in. There are multiple screens, and at least one is visible from any spot inside the bar. It is probably a good idea to reserve a table in advance.