Smena is a modern culture centre which hosts exhibitions, lectures, concerts and workshops. There is an independent publishers' bookshop at Smena.
Smena began with a book fair in 2013. Now there are two festivals: one in summer, the other in winter. Dozens of publishers offer their books here at reduced prices. Concurrently, amusing classes are taught for children, and lectures and roundtables take place, often attended by prominent intellectuals, such as the editorial director of The Moscow Times Yuri Saprykin, or film critic from the TV show Vecherny Urgant Anton Dolin.