In July one of the most colorful events in Sochi is the music festival Crescendo, whose art-director is the renowned pianist Denis Matsuyev. The music festival takes place in Russia annually since 2010, Sochi has managed to become one of its main performing stages along with Moscow and Pskov. The best young Russian musicians are invited to participate in the festival. Thus the organizers meet their final goal – show the audience the continuity in the Russian classical music school. Almost all participants in the Crescendo festival are invited by the fund Novuye imena, which is headed by Matsuyev. Renowned foreign musicians perform on the stages of the festival along with musicians from Russia.